According to Road Genius, we get an average of 23 million annual visitors looking to experience San Francisco for a few days or weeks at a time. Vacation rentals add to the unique and exciting experience our tourists are looking for, which is why vacation rentals are booming in the Golden City.
To stand out from the competition, creating an appealing vacation rental listing is a must. We're here to shed light on the top elements vacation renters are seeking when booking their next stay.
Ready to get started? Read on for listing optimization tips you won't find anywhere else.
Upgrade Your Photos
Your photos are almost entirely responsible for the first impression potential renters get when they see your listing. What do your current photos say about the quality and appeal of your property?
Never post blurry, low-definition, or poorly lit photographs on your vacation rental listing. Make sure you showcase each room from two or three angles using high-quality photos taken with natural lighting.
Pick a Target Audience
Have you ever heard the adage that when you're trying to reach everyone, you reach no one? Believe it or not, this also applies in the world of vacation property marketing.
As you craft an attractive rental description, consider the demographic who is most likely to rent your property. If, for example, you're appealing to families, focus on factors like multiple bedrooms and security features. In other words, showcase the features and amenities that your target demographic cares about most.
Think Like a Tourist
If you're a local, you may be describing the location of your vacation rental like a local. Don't just mention that your property is located in Mission Bay or Stone Valley and expect out-of-towners to fill in the rest.
You're creating an appealing vacation rental listing for tourists, so think like a tourist. Refresh your memory of the top tourist sites with San Francisco Travel. Now, make sure you're mentioning any of these sites that are easy to get to from your vacation rental.
Aim to Boost Reviews
Photos and keywords can go a long way toward boosting your vacation property listing strategy. To seal the deal, you need some great reviews.
To boost reviews, focus on creating an unforgettable guest experience. Start by hitting all the baseline expectations, such as providing a clean and inviting environment. From there, give a few different special touches a try, from providing complimentary snacks to setting up an easy-to-use entertainment system.
PMI Does More Than Creating an Appealing Vacation Rental Listing
If you want to cut through the vacation rental competition in San Francisco, you may need to go back to the drawing board. Creating an appealing vacation rental listing is easier than ever with the help of PMI SF Peninsula, and that's not all we do.
We are San Francisco's number one property management company focused exclusively on vacation rentals. We're able to provide vacation rental owners with local and industry expertise and high-quality hands-on property management services. Contact us to partner with the best in the business.
